Year in Preview Then & Now Thought leaders review their 2005 predictions for 2006. The Discovery process Balancing scientific breakthroughs with ethical and safety issues. investigator training Best practices for preparing study sites for clinical trials. A new paradigm for clinical development Novel clinical-trial models are offsetting development obstacles. Partnerships for success Strategic alliances and the impact on drug development. data-collection Conducting clinical trials requires specific supporting software. Patient recruitment Making access to clinical trials easy for volunteers. Patient-Directed Communications Marketing directly to patients requires a shift in strategy. Improving the patient-physician Dialogue Bridging the patient-physician communications gap. Global Marketing Fundamental miscues to avoid when developing a global campaign. E-Marketing and E-Sales E-tactics are important to reach both consumers and physicians. changes for CME Increased focus on measuring the outcomes of education. Reimbursement and Rebates The DRA and Medicare Part D take center stage. Addressing the silo mentality Improving cross-functional communications. Industry reputation Overcoming a tarnished image. Doctors’ Choice Awards A review of the 2006 winners. In Every Issue Letter from the Editor UpFront Opinions For Art’s Sake What’s New E-Media On The Calendar

Download PDF