Letter from the Editor The Forum Marketing’s New Frontiers: Changing market dynamics, new regulations, ongoing public scrutiny, and evolving technology platforms are some of the challenges that today’s pharmaceutical marketers must overcome to meet their company’s corporate goals. Company Listing by Topic of Interest Agency-Client Relationships Adair-Greene Healthcare Communications — The Agency Account Executive and the Industry Product Manager: Two Sides of the Same Coin Agency Services Sudler & Hennessey New Jersey — Integrated Marketing Communications — Understanding the Premise, Fulfilling the Promise Branding Brandtectonics — Pharma’s Opportunity: Branding for the Long Haul Communications DVC HealthCare Inc. — Let the Science Tell the Story Vox Medica Inc. — Exit Pied Piper. Enter Johnny Appleseed. Medicare Part D GfK Market Measures — Medicare Part D and its Market Effects Trial Data Dimensional HealthCare Inc. — What Do You Look for in a Widget? Company and Advertiser Listing in Alphabetical Order Adair-Greene Healthcare Communications Brandtectonics Center for Business Intelligence Dimensional HealthCare Inc. DVC HealthCare Inc. GfK Market Measures Healthcare Marketing & Communications Council Inc. Lankenau Institute for Medical Research The Maxwell Group Inc. Sudler & Hennessey Sudler & Hennessey New Jersey Vox Medica Inc.

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