Table of Contents September 2005 On the Cover Pharmaceutical industry image: Regaining the trust Repairing the pharmaceutical industry’s tarnished image is a major undertaking that many believe has barely begun. All sectors of the industry need to unite behind a single message and purpose: to restore credibility to an industry that has done more in the past 50 years to improve human health than any other industry at any point in time. FEATURES The CRA: A key to site effectiveness The responsibilities of the clinical research associate are evolving. Technology advances mean CRAs are becoming more involved in site management: helping sites get the study started and assisting with the enrollment of patients. ECG goes digital With regulatory agencies placing a greater emphasis on cardiac safety, pharmaceutical companies are now required to test all drugs for their impact on cardiac repolarization. Electronic data capture and transfer technologies are making this a much more manageable endeavor. Six Sigma: Quality improvement programs A Six Sigma quality improvement program is a structured way to improve the product or service delivered to customers while improving business efficiency. Jim Volpe of i3 discusses how the same principles can be applied to the entire pharmaceutical life cycle, from research to approval to commercialization. Kevin Hrusovsky — Bucking the trend A leader in the life sciences, a family man, sports fan, and coach, Kevin Hrusovsky, president and CEO of Caliper Life Sciences, fully appreciates that life should be multifaceted. He approaches all aspects of his life with dedication and passion. in every issue Letter from the Editor Opinions PharmaOutlet David Zaritsky and Julian Parreño discuss patients’ channel preferences. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions Dan Grimm says there has to be a commitment to change to regain public trust. When EDC is used, monitors can focus on other aspects of the trial, Sandra Garrett says. Leadership is about more than numbers, Kevin Hrusovsky says.

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