on the cover High Stakes: HITECH The pharma industry could come out a winner in the new game of HITECH (Health Information Technology for Economic and Clinical Health Act), if companies can come up with the right ante. FEATURES Publication Planning Update Title VIII of FDAAA, which requires the posting of clinical trial data within one year from last patient last visit, puts the squeeze on publication planners to get study results published in a very tight time frame. The Reputation Matrix Public relations experts discuss their role in the continuously evolving and revolving world of healthcare reputation management. Christine Bunt: Converging on a Solution Moving from diagnostics to pharmaceuticals, from Europe to the U.S., and ultimately from big pharma to a small startup company, is not for everybody, but Christine Bunt has the confidence, knowledge, and business acumen to take on any challenge, and she revels in each opportunity. in every issue Letter from the Editor Upfront A brief review of industry news at press time PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On the Calendar Industry Events Talent Pool Executive appointments and promotions Last Word AstraZeneca’s Dr. Larry Furlong outlines the company’s Lean Sigma program.
