S e p t e m b e r 2 0 07 VIEW on Marketing Table of Contents Letter from the Editor The Forum Marketing: The State of Marketing — The number of marketing options is increasing.To keep pace, marketing professionals must adjust to the new climate and engage with more outside providers of communications tools and services than ever before. Company Listing by Topic of Interest Communication Strategies Chandler Chicco Agency & Litmus — Prelaunch Communications in a Post�Vioxx World CommonHealth — Reality�Based Marketing Insights and the Power of Story Palio — You HaveTwo Ears and One Mouth for a Reason E�Media Donahoe Purohit Miller Advertising — Innovation in Patient Education Market Performance Campbell Alliance — Selecting the Right Approach to Competitive Gaming Market Preparation The Hal Lewis Group — Lessons from the Left Coast:What Hollywood CanTeach Pharma about Marketing MedErgy Marketing Inc. — PrepareYour Brand for the Market … and the Market forYour Brand Media Management /alert Marketing — The Power of Print Patient Compliance InfoMedics Inc. — Compliance is a Journey Not an Event ROI TNS Healthcare — A Holistic View of Optimizing Brand Performance Marketplace 0907 PVV Layout PROOFS 9/11/07 4:06 PM Page 4

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