Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spotlight Improving prescription drug safety and oversight have taken center stage both within Congress and with regulatory authorities. To Pharma TV or Not TV? Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. HIV Market: Stability in Motion In response to several challenges, the focus of biotech and pharmaceutical development in HIV has shifted to novel classes. Ethan Leder — A Born Leader Ethan Leder has made a career out of establishing companies in niche markets. Now he is applying the skills he’s learned to evidence-based solutions specialist United BioSource Corp. 7 Rules for New War Games Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Managed Markets: Workers’ Comp Pharmacy Costs Rising Payers and insurers within workers’ comp are becoming more sophisticated about drug usage and management. DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. in every issue Letter from the Editor UpFront A brief review of industry news at press time PharmaOutlet Peter Nalen talks about measuring approaches for online marketing For Art’s Sake A creative review by the experts PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions Last Word Commentary from industry leaders on current trends
