June 2007 Table of Contents On the Cover New Directions for Clinical Directors As drug development continues to become global and more complex, the clinical director’s role is changing as well. Features It’s All in the Details Early adoption issues kept e-detailing at bay, but as physicians turn away in-person sales representatives, e-detailing’s promise is about to pay off. Cancer: Harnessing the Power of the Immune System Advances in research tools and knowledge of the immune system are enabling vaccines and other immunological approaches for the treatment of cancer to emerge. Ethnography: Building Evidence for Strategic Communications Sylvia Aruffo, Ph.D., and Ann-Marie Conrado from Communication Science discuss how to increase compliance, new prescriptions, and total prescriptions over time through the use of ethnographic techniques. Kathy Giusti — An Emissary for Patients Together with her twin sister, Karen Andrews, Kathy Giusti founded the Multiple Myeloma Research Foundation with the goal to advance research into the disease. Special Feature: DIA Preview A look at the 43rd DIA Annual Meeting, including products and services offered by exhibiting companies, as well as trends, and a message from the meeting’s chairperson, Dr. Alberto Grignolo. Managed Markets: Pharmacists Playing a Pivotal Role Experts believe that pharmacists are ideally positioned to help patients better manage their drug therapies. Strategic Patient Adherence Awards The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. in every issue Letter from the Editor Raise your Voice: Letters UpFront A brief review of industry news at press time For Art’s Sake A creative review by the experts PharmaOutlet Mark Perlotto previews the 2007 IN-AWE Awards PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions Last Word Commentary from industry leaders on current trends Dr. Mathieu Ghadanfar says clinical directors are managing more complex regulations. Barbara Dowling says best-in-class e-details are user-directed. Ms. Giusti brings a patient’s perspective to her work at the MMRF.

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