Table of Contents March 2007 On the Cover Leadership Development: The Next Generation Industry leaders have to manage a complex and evolving environment. A company’s success will depend on its ability to identify and develop these executives. Features The Making of a Successful Publication Strategy Publication planning is an essential part of the drug- development process. CME: Measuring the Impact Outcomes assessment of continuing education can help determine whether there is a change in participants’ knowledge and performance. Global Connections Global outsourcing, as it relates to international sponsor/supplier relationships, is constantly changing and growing. A New Era in the Science of Aging Older Americans face growing challenges in managing chronic diseases, which are now the leading causes of death among people older than the age of 65. EDC: Crossing the Chasm John F. Murray and Stephen Rhys Thomas, Ph.D., both of Procela Partners, discuss what EDC providers need to do to secure their place in the market. Dr. Russell M. Medford — Moving Science Forward Russell M. Medford, M.D., Ph.D., is striving to ensure that AtheroGenics, the company he cofounded, is creating breakthrough medications for chronic inflammation Managed Markets: Medicare Although Medicare’s Part D prescription drug program has been a success in many ways, legislators are considering tinkering with the program. in every issue Letter from the Editor Raise Your Voice: Letters UpFront A brief review of industry news at press time For Art’s Sake A creative review by the experts PharmaOutlet Christine Ford talks about combination product development. PharmaTrax Sales, marketing, and R&D trends from industry analysts What’s New New healthcare-related products, services, and companies E-Media New electronic and Web-based applications, sites, and technologies On The Calendar Industry events Talent Pool Executive appointments and promotions
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