VIEW on E-Solutions October 2006 Letter from the Managing Editor The Forum E-Solutions: Adoption is a Marathon not a Sprint — Pharmaceutical and biotech companies recognize the numerous benefits e-solutions can bring to their operations, but implementation is easier said than done. Company Listing by Topic of Interest ack cover E-Clinical etrials Worldwide Inc. — Adaptive Clinical Trials: Technology is the Driving Force The overall availability, accuracy, and efficiency of technologies such as EDC,e-diaries, and IVRS are what make adaptive trials possible. A paper-based trial simply does not offer the same turn-on-a-dime flexibility. MedNet Solutions Inc. — Integrated E-Clinical Solutions: Be Afraid, Be Very Afraid … Make sure when you’re examining the solutions available, you don’t get shown a picture of a supermodel and find yourself lumbered with Frankenstein’s integrated monster: a whole lot of bits and pieces sewn together from various sources. That story does not have a happy ending. E-Marketing Rosetta — The Brand Is More Than the Name Two major developments — personalized marketing and interactive media — now give marketers unprecedented ability to initiate and develop a relationship with customers. E-Sales Avenue-e Health Strategies — Making Sense of the Tablet PC Revolution in the Pharmaceutical Industry The tablet PC is about to change everything in pharmaceutical marketing to healthcare professionals. Embrace the change and it will lead you into what could be the most exciting time in the industry. E-Technology 21 West Partners — The Broadband Revolution The broadband revolution is a boon for the healthcare industry, as it enables targeted content delivery to professionals and provides on-demand opportunities for patients and their families to learn about diseases and better health. Marketplace Company and Advertiser Listing in Alphabetical Order 21 West Partners Academic Network AmerisourceBergen Specialty Group Avenue-e Health Strategies Compass Healthcare Communications ePharmaSolutions Inc. etrials Worldwide Inc. Medical Marketing Service Inc. (MMS) Medidata Solutions Worldwide Inc. MedNet Solutions Inc. NXLevel Inc. Rosetta Sudler & Hennessey

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