Table of Contents Letter from the Editor VIEW on Biotech April 2006 The Forum Biotechnology: Building on Momentum — In 2005, biotech companies maintained the momentum that began in 2004, fueled by revenue from marketed biotech drugs, which reached $33 billion in sales. Company Listing by Topic of Interest Branding The Hal Lewis Group Inc. — Lessons from the Garden: Care and Feeding Needed to Grow Great Biotech Brands A biotech product needs three things to grow into a great biotech brand: focus, creativity, and consistency. Clinical Research BioCor — Contracting for Clinical Success By focusing solely on clinical-data services, niche CROs have acquired tremendous expertise and have built true centers of excellence. The E-Arena MProven LLC — Unraveling the Strands of Online Success Web-based promotional initiatives are cost-effective strategies for biotech companies to promote their technologies and clinical successes to investor communities, but too few consider the proper metrics for successful campaigns. Learning/Training NXLevel Inc. — E-Learning: Powering the Employee Engine Whether understanding a body of knowledge or acquiring the ability to perform a specific skill, today’s biotechnology executives need and want e-learning that is relevant to their jobs. When e-learning is based on psychological and technological engagement factors, it becomes an engine that powers employee performance and business results. Predictive Measures Ateb Inc. — Modeling Change There is a paradigm shift happening within the industry — a modeling change that embraces innovation to improve wellness and the overall healthcare outlook. By taking a proactive approach, predictive measures can be used to map individualized health plans. Ateb Inc. BioCor Criterium Inc. DVC HealthCare Inc. inVentiv Health The Hal Lewis Group Inc. Medidata Solutions Inc. MedNet Solutions MProven LLC NXLevel Inc. Stinson Brand Innovation Inc. Sudler & Hennssey
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