32 March 2009 VIEW on Advertising Showcase AbelsonTaylor, Inc. 33 W. Monroe Ste. 600 Chicago, IL 60603 Phone: 3128945500 www.abelsontaylor.com Extra Strength Branding The largest independently owned medical agency in the world? AbelsonTaylor. An agency that specialized in pharma, biotech, and oncology branding? That’s AbelsonTaylor, too. A company who can also handle your DTC needs? That’s us. The agency named Agency of the Year four times and Most Creative Agency 11 out of the last 13 years? That would be AbelsonTaylor, again. The company who’s branding has been independently proven to surpass all industry standards for brand recall, prescribing interest, and increased market share? You guess it. The agency you should trust to launch or rejuvenate your brand… CommonHealth A subsidiary of WPP Group Plc. 400 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521000 www.commonhealth.com An Overwhelming Advantage CommonHealth gives brands an overwhelming advantage by telling a consistent, compelling story across the many influencers of today’s healthcare dialogues and decisions. We offer bestinclass talent in each communications channel, coupled with a crossdiscipline perspective shared by every member of our organization. Our model of surrounding a brand with channel expertise is designed to support our clients’ efforts to break through the crowded marketplace with innovative, winning solutions. We’re organized this way to help our clients thrive, so their brands can outperform competitors in the new healthcare arena. Compas, Inc. 4300 Haddonfield Rd. Ste. 200 Pennsauken, NJ 08109 Phone: 8566678577 www.compasonline.com Innovations in Media and Promotion Buying Compas, Inc. is the largest corporate buyer of pharmaceutical and healthcarerelated media, and offers the only buying service that encompasses all categories of media related to professional and directtopatient audiences. Compas’ strong relationships with its supplierpartners, combined with its “Leveraged Volume Buying” business model, allow Compas to purchase media at rates unachievable by any other buyer. These savings are, in turn, shared with Compas clients via Compas’ unique “ShareintheSavings” business philosophy. Boomerang Pharmaceutical Communications 112 Main Rd. Bldg. 2 Ste. 6 Montville, NJ 07045 Phone: 8888513209 www.boomerangpharma.com eMarketing Solutions Boomerang Pharmaceutical Communications is a global creative and resultsdriven, interactive partner who defines, designs and delivers solutions that generate measurable value against your brand’s strategic imperatives. With offices in the USA, Europe and Japan, our international expertise combines healthcare experience, with IT and creative skills. Since 1997, Boomerang has helped global leaders within the top ten pharmaceutical arena produce loyal customers by providing intelligent online communications. Whether you need to create a website, drive targeted web traffic, increase repeat visitors, gain a viral response or build advocate relationships, Boomerang delivers. Communications Media, Inc. 2200 Renaissance Blvd. Ste. 160 King of Prussia, PA 19406 Phone: 4843220880 www.cmimedia.com Leading the Way in Professional Media Planning, Consulting and Management Communications Media, Inc. (CMI) is an advertising media and promotion planning organization focused primarily on the pharmaceutical and related healthcare industry. CMI develops, implements, and evaluates nonpersonal professional and directtopatient media strategies — including interactive — for its clients that are designed to produce the highest possible return on the applied promotional media investment. Dudnyk 100 Tournament Dr. Ste. 214 Horsham, PA 19044 Phone: 8004DUDNYK www.dudnyk.com Dudnyk is an Advertising Agency Specializing in Bold Brand Solutions Bold is about being assertively differentiating in your brand communication. Brand refers to passion for the branding process. Yes, brand is a verb. Solutions is reflective of our focus on customer needs. A solution isn’t just solving a problem. It’s leveraging opportunities, finding new ways to communicate a message, and creating positive energy that moves brands forward. What can bold do for you? Call Frank X. Powers at 2675321060 33 VIEW on Advertising Ma r ch 20 09 Goble & Associates Healthcare Communication One E Wacker Dr., Ste. 3200 Chicago, IL 60601 Phone: 3128031900 www.gobleassoc.com Creating Smiles is WhatWe Do As a fullservice communications agency, G&A specializes in healthcare communications, providing strategic expertise and support across the entire spectrum of our clients’ communication needs. The agency currently employs over 70 seniorlevel professionals in specialties ranging from account service, creative, and interactive, to strategic planning. G&A is entering its 27th year in busi ness in 2009. For more information, please visit www.gobleassoc.com. Palio 260 Broadway Saratoga Springs, NY 12866 Phone: 5185848924 www.palio.com Never Be Forgotten Hey, you’re actually reading this! Whew, okay, at Palio we think… nah, too corporate. How’s this: At Palio, we believe Great Work is best created when we partner with clients who truly value our input, who understand the risk of invisible advertising and have a deep abiding respect for the power of a wellcrafted idea. In return, we’ll consistently deliver incomparable work that changes the lives of those it touches. That’s how we build brands that will Never be forgotten SM . Intrigued? Give our president, Mike Myers, a call. (And be sure to mention that you read the body copy.) SK&A Information Services Inc. 2601 Main St., Ste. 650 Irvine, CA 92614 Phone: 8007525478 www.skainfo.com Quality Data for Sales and Marketing SK&A Information Services is a leading provider of healthcare information and databases. We research and maintain contact and profiling data for more than 2 million healthcare providers, including 830,000 prescribers. Our information supports client initiatives for: continuing medical education, recruiting, direct marketing, pharmaceuticals, medical devices, managed healthcare and publishing. SK&A’s proprietary databases are telephoneverified twice per year from our headquarters in Irvine, CA. SK&A enables multichannel marketing and sets the standard for data quality and reliability. GSWWorldwide an inVentiv health company 500 Olde Worthington Rd. Westerville, OH 43082 Phone: 8664796249 www.gsww.com Liberating Ideas GSWWorldwide, one of the largest fullservice healthcare advertising agencies in the world, liberates, transforms and accelerates brands and provides clients with fearless innovation and unmatched health and wellness insights. With more than 350 energetic and talented professionals, we are structured to give clients a seamlessly integrated mix of marketing solutions through advertising, creative, digital, public relations, communications planning, predictive modeling, market access strategies, media and market research. GSWWorldwide builds leadership brands for clients across the globe. Purohit Navigation^TM 111 S. Wacker Dr. Ste. 4700 Chicago, IL 60606 Phone: 3123418100 purohitnavigation.com Creatively Navigating the Full Potential of Small to MidSized Specialty Brands Purohit Navigation offers integrated brand solutions from its fullservice, independent office in Chicago. Committed to applying our unique platform to creatively navigate the full potential of small to midsized specialty brands, our comprehensive approach is coordinated from a single account executive. Under one roof, a full spectrum of services is available to provide strategy (including marketing research), advertising and branding, promotional education, interactive, and public relations. TNS Healthcare A Kantar Healthcare Company 100 Park Ave. 4th Fl. New York, NY 10017 Phone: 2129916176 www.tnsglobal.com/healthcare MessageEval^TM: Message Research as Big asYour Imagination TNS Healthcare’s MessageEval ranks and sorts up to 200 message elements—so you never lose a good idea because of limited research capacity. MessageEval tests messages in bundles, just as people experience them in the real world. Provides multimedia capabilities to measure text, graphics and sound. Lets every respondent assess every option. Uses small samples for optimum spend and economy. And provides predictive insights and competitive comparisons. Plus, we can conduct MessageEval around the globe in each respondent’s native language. To learn more, contact Ian McKinnon at 4105590274. Showcase 0309 PVV Issue FINAL 3/10/09 2:47 PM Page 33 34 Ma r ch 20 09 VIEW on Advertising Showcase Topin & Associates Inc. 205 N. Michigan Ave. Ste. 2315 Chicago, IL 60601 Phone: 3126450100 www.topin.com We Deliver Impact The definition of Impact goes beyond what services are offered or what capabilities we have. To us, delivering impact means delivering ideas that grow our clients’ brands, their businesses, and their customerbase. Basically, ideas that get business results. We understand that marketing communication is about much more than brand awareness or ad recall. It’s about getting the most from a brand in its market. It’s about impact. And, delivering impact for our clients’ successes has kept us ranked consistently in the top 50 U.S. healthcare agencies. Call Al Topin to learn more about how we can deliver impact for your brands. Wishbone/ITP, Inc. 245 Fifth Ave. 12th Fl. New York, NY 10016 Phone: 6464869700 www.wishboneitp.com Who SaysYou Can’t Have it All? Wishbone is a fullservice, pharmaceutical advertising agency that delivers GREAT strategy, creative, and service. Our non bureaucratic structure allows senior people to work directly on our clients business. There is no bait and switch. Having senior people work the business means greater efficiency…and better results. Clients have embraced The Wishbone Discovery Process^TM as a powerful way to gain insights into the fundamentals of market dynamics, strategic planning, positioning, branding/creative, resource allocation, tactics, and ROIs. Wishbone now offers clients the benefit of an independent global network with 30 healthcare agencies around the globe.
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