Showcase 46 September 2008 VIEW on Marketing AmerisourceBergen Specialty Group AmerisourceBergen Corp. 3101 Gaylord Pkwy. Frisco, TX 75034 Phone: 8664083761 www.absg.com The Specialty Pharmaceutical Industry’s Essential Business Partner For pharmaceutical manufacturers, healthcare organizations, physicians and patients, AmerisourceBergen Specialty Group is an essential business partner. We lead the market in oncology, plasma derivative and biotech product distribution. Dozens of the largest and most respected manufacturers in the industry rely on us for services such as outsourced logistics, reimbursement consulting, compliance management and strategic consulting. We work with our partners to meet their clinical and financial goals throughout the product life cycle — and in the process positively impact thousands of patient lives. For more information, contact us at marketing@absg.com. AnswersTV AnswersMedia LLC 400 W. Erie St. Chicago, IL 60610 Phone: 3124210113 www.answerstv.com/health AnswersTV’s Health Channel. Educate & Engage AnswersTV is the first crossplatform HD interactive television network comprised exclusively of original health programming. Available online, ondemand and ontheair, AnswersTV’s Health Channel educates and entertains with hours of free video content. AnswersTV provides the latest health information and access to uptodate, expert advice on the top disease states and health issues of the day. AnswersTV’s Health Channel features The Answered Patient, a series of condition specific programs that work with the patient along the entire continuum of care from previsit preparation to postvisit lifestyle management. The Answered Patient is available in both English and Spanish. Campbell Alliance 8045 Arco Corporate Dr. Ste. 500 Raleigh, NC 27617 Phone: 9198447100 Fax: 9198447560 www.campbellalliance.com Management Consultants in Pharmaceuticals and Biotech Campbell Alliance is the leading management consulting firm specializing in the pharmaceutical and biotechnology industry. The firm’s clients include most of the world’s top20 pharmaceutical companies, as well as numerous emerging and midsize firms. Campbell Alliance is organized into practice areas, each specializing in a critical industry function, including Brand Management, Business Development, Clinical Development, Managed Markets, Sales, and Trade and Distribution. www.campbellalliance.com CommonHealth A subsidiary of WPP Group Plc. 446 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521000 www.commonhealth.com An Overwhelming Advantage CommonHealth gives brands an overwhelming advantage by telling a consistent, compelling story across the many influencers of today’s healthcare dialogues and decisions. We offer bestinclass talent in each communications channel, coupled with a crossdiscipline perspective that is shared by every member of our organization — a formula that redefines bestinclass thinking. The CommonHealth model of surrounding a brand with channel expertise is designed to support our clients’ efforts to break through the crowded marketplace with innovative, category dominating solutions. We’re organized this way to help our clients thrive, so their brands can outperform competitors in the new healthcare arena. Communications Media Inc. 2200 Renaissance Blvd. Ste. 160 King of Prussia, PA 19406 Phone: 4843220880 www.cmimedia.com Leading the Way in Professional Media Planning, Consulting and Management Communications Media, Inc. (CMI) is an advertising media and promotion planning organization focused primarily on the pharmaceutical and related healthcare industry. CMI develops, implements, and evaluates non personal professional and directtopatient media strategies—including interactive for its clients that are designed to produce the highest possible return on the applied promotional media investment. Compas Inc. 4300 Haddonfield Rd. Ste. 200 Pennsauken, NJ 08109 Phone: 8566678577 www.compasonline.com Innovations in Media and Promotion Buying Compas, Inc. is the largest corporate buyer of pharmaceutical and healthcare related media, and offers the only buying service that encompasses all categories of media related to professional and directtopatient audiences. Compas’ strong relationships with its supplier partners, combined with its “Leveraged Volume Buying” business model, allows Compas to purchase media at rates unachievable by any other buyer. These savings are, in turn, shared with Compas clients via Compas’ unique “ShareintheSavings” business philosophy. 0908 PVV PVMP Layout FINAL 9/12/08 10:01 AM Page 46 CoreCreate, Inc. 100 Franklin Sq. Dr. Ste. 201 Somerset, NJ 08873 Phone: 7327480433 www.corecreate.com Engaged in Your Vision of Success Our philosophy is based on the principle of engagement, which guides us to become an integral member of your team. We offer you something uncommon in return for your trust a place within our lives that goes beyond office walls or office hours. We promise to bring your brand home with us, to think of it as if it were our own. We commit our thoughts, sweat, criticism, understanding, and laughter. Bound by a mutual need to succeed, we provide the highest level of strategic and creative services for your brand, whether it’s advertising and promotion, sales force programs, branding, corporate communications, custom publishing, web and new media, corporate identity, or medical education. Cramer 425 University Ave. Norwood, MA 02062 Phone: 8004393375 www.crameronline.com Fusing Creativity and Technology for Results Today’s healthcare communications are complex and people receive information from all angles via the web, physicians and peers. With the broad range of communications we have a better opportunity to provide the right message, at the right time, when they can hear it best. At Cramer Healthcare, our expertise in digital marketing and events is centered on optimizing the experience of every individual who engages with your brand, both online and offline. We identify and fuse the appropriate technology with creative solutions to match the business objectives of our clients to achieve measureable results. ePharmaSolutions 625 Ridge Pike, Bldg. E. Conshohocken, PA 19428 Phone: 6108322100 Fax: 6108322020 www.epharmasolutions.com Clinical Performance Improvement Solutions ePharmaSolutions is a team of 70 clinical & medical researchers, instructional designers, clinical trainers, patient recruiters and applications developers with a passion for improving the way pharmaceutical companies communicate, educate and collaborate with practicing physicians and clinical researchers. HealthEd HealthEd Group 100 Walnut Ave., Ste 407 Clark, NJ 07066 Phone: 9086544440 www.healthed.com Educating Patients. Building Brands. HealthEd specializes in developing bestinclass educational marketing solutions to drive positive patient outcomes. Our unique method of combining behavioral/health education principles and strategic marketing expertise helps build our clients’ brands by educating patients and healthcare providers, fostering patientprovider dialogue, and supporting treatment adherence. HealthEd offers a fullrange of services including: directtopatient education and support, pointofcare educational programs, multichannel treatment adherence programs, branded and unbranded Web design and development, managed caretopatients communications, third party advocacy/nonprofit educational initiatives. IMS 660 W. Germantown Pike Plymouth Meeting, PA 19462 Phone: 800.523.5333 www.imshealth.com Powering a PatientCentered Perspective IMS LifeLink^TM is a unique global program of patientcentered information, analytics and consulting. Through LifeLink’s longitudinal disease and treatment dynamics, healthcare stakeholders gain critical knowledge about drug utilization, prescribing and costofcare trends. LifeLink offerings range from syndicated products and services infused with new patientlevel metrics to proprietary custom analytics and consulting engagements, all incorporating a patient perspective. Building on significant IMS investments in technology and anonymized patientlevel data around the world, the underlying LifeLink database is sourced from longitudinal prescriptions, health insurance claims and electronic medical records. i3 131 Morristown Rd. Basking Ridge, NJ 07920 Phone: 8664276848 www.i3global.com The Company of Specialists i3 is composed of i3 Research, a therapeutically specialized clinical research organization; i3 Statprobe, a leader in comprehensive data services; i3 Drug Safety, engaged in pharmacovigilance and epidemiology; i3 Pharma Informatics, a data, science and technology provider of market analytics; i3 Pharma Resourcing, a worldclass staffing partner; and i3 Innovus, delivering the science and solutions to achieve marketplace success. Showcase 47 VIEW on Marketing Sep t e mb e r 20 08 0908 PVV PVMP Layout FINAL 9/12/08 10:01 AM Page 47 Showcase InfoMedics, Inc. 55 Walkers Brook Dr. Reading, MA 01867 Phone: 8779729725 www.infomedics.com Leaders in Patient Feedback InfoMedics’ adherence solution is an education centric program designed for patient support. By assessing and documenting patients’ understanding of their treatment, the program enables physicians to be more comfortable when prescribing a brand, and puts patients on the right track for improved adherence and healthy outcomes. J. Knipper and Company Inc. One Healthcare Way Lakewood, NJ 08701 Phone: 888Knipper www.knipper.com Knipper for Sampling Solutions & More We work collaboratively with you to develop and deliver strategies and timetested tactics that enhance patient compliance, adherence, and persistency; serve busy physicians; support sales reps; and provide distribution, storage, recall and transport services from FDA and DEAlicensed facilities — all while meeting or exceeding regulatory compliance standards. Conventional and custom webbased applications support all operations plus performance tracking and other analytics. Our outstanding customer service includes call center support and 24/7 access to senior management. We’ve served the industry with smart, effective, commercial solutions since 1986. Contact us today to discuss how we may help you. MBS/Vox Part of CommonHealth 440 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733523800 www.commonhealth.com/mbsvox Linguistic Analysis of PhysicianPatient Communication MBS/Vox, part of CommonHealth, is a research consultancy that specializes in “realitybased” approaches to marketing insight based on dialogue between physicians and patients, patients and patients, physicians and physicians, and other healthcare interactions. MBS/Vox is a collaboration between social scientists from leadingedge academic centers and strategic marketers experienced in creating and managing healthcare brands. MediciGlobal 1014 W. 9th Ave. King of Prussia, PA 19406 Phone: 4846746801 www.MediciGlobal.com The Global Leader for Clinical Trials Marketing For two decades, you’ve known us as MediciGroup. In that time we have evolved into a company which spans the globe. With the continued trust of our clients and growing clientele we are now MediciGlobal, a new name to reflect our global heritage. MediciGlobal is a recognized leader in achieving results and shortening timelines for patient recruitment and retention in clinical trials. Services: phone and web study subject prescreening by ProtoCall^TM in house call center, awardwinning creative design, study site support for follow up on patient referrals, SMART realtime metrics for precise recruitment and retention management on a global scale. NXLevel Solutions 57 Hamilton Ave. Ste. 303 Hopewell, NJ 08525 Phone: 6094662828 www.nxlevelsolutions.com Fully Engaged Learning NXLevel Solutions has made it a mission to support our clients’ success by developing engaging and instructionally sound learning solutions. The results of these efforts have led to NXLevel’s unique instructional approach, which we call Fully Engaged Learning. By creating an active learning environment with practical reinforcement, Fully Engaged Learning involves the student throughout the training experience. This equates to measurable performance improvement for our clients. NXLevel Solutions: Fully Engaged Learning, PharmaCertify, KnowledgePath, and the iprism family of learning products. ProductLaunchPR LLC 28 Minell Pl. Teaneck, NJ 07666 Phone: 8002876981 www.productlaunchpr.com Your Sales Partner in Puerto Rico ProductLaunchPR has been promoting products in Puerto Rico for over 15 years, providing the best people with the expertise and knowledge that quickly produces exceptional sales results. Our people speak the language, know how physicians like to be sold, and know what it takes to be successful. We have experience promoting varied products to a wide variety of physician specialties. ProductLaunchPR offers a wide variety of services including product registration and consultation on your behalf with local managed care organizations and pharmacy benefit management companies. Visit us at www.productlaunchpr.com or contact Alfredo Hannibal at (201) 6376151 for more information. 48 Sep t embe r 2 0 08 VIEW on Marketing 0908 PVV PVMP Layout FINAL 9/12/08 10:01 AM Page 48 49 VIEW on Marketing Sep t e mb e r 20 08 Showcase Red Car Pharma Solutions A Division of The Hal Lewis Group Inc. 1700 Market St. Philadelphia, PA 19103 Phone: 2155634461 www.redcarpharma.com Generate Promotable New Data Fast Red Car Pharma Solutions was designed to fuel growth for mature pharma brands by “recontextualizing” brand messaging. Customers too often tune out brand messages because they believe they know all there is to know about the brand. Red Car Pharma can overcome this issue by generating promotable new data that changes the context in which mature brands are marketed thereby increasing their relevance to customers. Scientific Voice A division of Publicis Healthcare Communications Group 222 Merchandise Mart Plaza, Ste. 550 Chicago, IL 60654 Phone: 8004463967 www.scientificvoice.com Scientific Voice: HighTech. HighTouch. Gateway^TM runs a rich technology platform that includes configurable website (portal) architecture, a business rule engine, and a robust backend transaction repository to capture and aggregate all speaker and consultant program data. The Gateway^TM engine is a multifaceted platform, providing specialized software portals built to address the unique needs of Field Sales Representatives, Speakers, Brand and Sales management, Home Office and Compliance.These portals are configured to client specific business rules, policy interpretations and graphical preferences. SV delivers our clients the tools to drive program efficiency, easeofuse, and compliance management via rulesbased programming, dynamic reporting and management alerts. Solara Part of CommonHealth 422 Interpace Pkwy. Parsippany, NJ 07054 Phone: 8772853556 www.commonhealth.com/solara Innovative Managed Markets Solutions Solara is the leading marketing and communications agency for pharmaceutical and biopharmaceutical clients that want to be successful in managed markets. Solara goes beyond conventional wisdom and provides insights into your company’s products and how they will be perceived and used by your customers. Solara develops a value proposition for your brand that communicates its clinical, economic, and patient management value to all important audiences, and offers you a wide array of strategic planning and tactical programs to make your brand succeed. Stinson Brand Innovation Inc. 3304 N. Lincoln Ave. Chicago, IL 60657 Phone: 7735374600 www.stinsonbrandinnovation.com MoveYour Brand. Forward. Fast. Your most valuable asset is your brand. Research and experience confirm that brand leaders influence behavior, develop customer loyalty and command higher margins. Our most valuable asset is our expertise. Whether you need to develop a new brand or refine your brand’s promise, we are here to help you realize the full value of your brand. Whether your challenge is to innovate, create, motivate, navigate or change to build business and dr ve bottomline results, count on us to deliver. Stonefly Communications Group an inVentiv Health Company 500 Olde Worthington Road Westerville, OH 43082 Phone: 6145436783 www.stoneflygroup.com Believe in Health. Believe in Partnership. Coke or Pepsi? Does it matter? We ask these questions because we’re about health. In our view, sugar water shouldn’t command more attention than medicines that improve life. So we celebrate the real miracles of humanity, from novel compounds and biologics to the touch of a newborn. We use our skills and expertise to partner with clients and help brands connect with aunts and friends and mothers in truly meaningful ways. At Stonefly, we take our work personally and we stand by our choice. To learn about our purposedriven difference, go to www.stoneflygroup.com or contact John Racik or Mark McHale at 6145436783 TNS Healthcare TNS 100 Park Ave. 4th Fl. New York, NY 10017 Phone: 2129916176 www.tnsglobal.com/healthcare TNS Healthcare’s MessageEval TM —Express Your Brand’s Full Potential TNS Healthcare’s MessageEval^TM—the next generation communications assessment tool— gives you the insights to optimize message effectiveness across your brand’s total life cycle. With MessageEval, you can find the most motivating messages for every one of your audiencesglobally and locally. Only MessageEval lets you rank and value 100+ messages, tested in realworld bundles…evaluate text, graphics, sound and video…administer surveys in 21 languages…assess customized scenarios through a “whatif” simulator…get evaluations of every message from every respondent…and use small samples for speed and economy. 0908 PVV PVMP Layout FINAL 9/12/08 10:01 AM Page 49 Showcase Topin & Associates Inc. 205 N. Michigan Ave. Ste. 2315 Chicago, IL 60601 Phone: 3126450100 www.topin.com We Deliver Impact The definition of Impact goes beyond what services are offered or what capabilities we have. To us, delivering impact means delivering ideas that grow our clients’ brands, their businesses, and their customerbase. Basically, ideas that get business results. We understand that marketing communication is about much more than brand awareness or ad recall. It’s about getting the most from a brand in its market. It’s about impact. United BioSource Corporation 7501 Wisconsin Ave. Ste. 705 Bethesda, MD 20814 Phone: 8664581096 www.unitedbiosource.com At the Convergence of Science, Technology and Innovation UBC is a global pharmaceutical services organization that combines deep scientific knowledge with broad execution expertise across the lifecycle continuum. Our focus is on generating realworld data to support the development and commercialization of medical products for emerging and established life science companies. We partner with our clients to offer services in scientific research and strategic consulting, late stage clinical development, post approval registries and drug safety, data integration and analysis, clinical technologies, investigator services and medical education, patient recruiting, and market access services. UBC specializes in offering innovative ways to study drugs and devices with an emphasis on science, strategy, and execution. Vox Medica, Inc. The Curtis Center 601 Walnut St., Ste. 250S Philadelphia, PA 19106 Phone: 2152388500 www.voxmedica.com PEER into the future To address an entirely new health care decision making environment based on “communities of influence,” VOX offers a refreshing perspective in the industry. Gone are the internal silos, which resulted in changing our outlook externally. We call this new approach PEER. The PEER principle is simple; we tap our highly talented, cross functional teams and use proprietary processes to uncover common audience interests among diverse communities. We then leverage these findings and apply our behaviorchanging, brand building ideas to influence these communities and move mindsets. Our areas of expertise include brand creation and recognition, market access and adult education and learning. MORE People are Talking MORE Often on MORE Diverse and Intriguing Topics. THE FORUM FOR THE INDUSTRY EXECUTIVE Gaining a COMPETITIVE ADVANTAGE www.pharmavoice.com MEETING REGULATORY REQUIREMENTS with Pamela Williamson Joyce ALZHEIMER’S Market Update IMPROVING the Detail Read. Think. Participate. A MultiMedia Marketing Campaign brought to you by PharmaVOICE PharmaVOICE Magazine The VIEWs — Supporting Publications to PharmaVOICE PharmaVOICE.com PharmaVOICE Marketplace PharmaVOICE EAlerts WebLinx Interactive WebSeminars Sponsored Podcasts Sponsored Videocasts Sponsored White Papers Sponsored ESurveys For more information about these exciting opportunities call 6097300196 to speak with Lisa Banket, Publisher (lbanket@pharmavoice.com).

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