Showcase 34 Ma r ch 20 08 VIEW on Advertising AbelsonTaylor, Inc. 33 W. Monroe St. Suite 600 Chicago, IL 60603 Phone: 3128945500 www.abelsontaylor.com Extra Strength Branding The largest independently owned medical agency in the world? AbelsonTaylor. An agency that specialized in pharma, biotech, and oncology branding? That’s AbelsonTaylor, too. A company who can also handle your DTC needs? That’s us. The agency named Agency of the Year three times and Most Creative Agency 11 out of the last 12 years? That would be AbelsonTaylor, again. The company who’s branding has been independently proven to surpass all industry standards for brand recall, prescribing interest, and increased market share? You guess it. The agency you should trust to launch or rejuvenate your brand… CommonHealth A subsidiary of WPP Group Plc. 400 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521000 www.commonhealth.com An Overwhelming Advantage CommonHealth gives brands an overwhelming advantage by telling a consistent, compelling story across the many influencers of today’s healthcare dialogues and decisions. We offer best inclass talent in each communications channel, coupled with a crossdiscipline perspective that is shared by every member of our organization — a formula that redefines bestinclass thinking. The CommonHealth model of surrounding a brand with channel expertise is designed to support our clients’ efforts to break through the crowded marketplace with innovative, winning solutions. We’re organized this way to help our clients thrive, so their brands can outperform competitors in the new healthcare arena. Communications Media Inc. 2200 Renaissance Blvd. Ste. 160 King of Prussia, PA 19406 Phone: 4843220880 www.cmimedia.com Leading the Way in Professional Media Planning, Consulting and Management Communications Media, Inc. (CMI) is an advertising media and promotion planning organization focused primarily on the pharmaceutical and related healthcare industry. CMI develops, implements, and evaluates nonpersonal professional and directtopatient media strategies—including interactivefor its clients that are designed to produce the highest possible return on the applied promotional media investment. Compas Inc. 4300 Haddonfield Rd. Ste. 200 Pennsauken, NJ 08109 Phone: 8566678577 www.compasonline.com Innovations in Media and Promotion Buying Compas, Inc. is the largest corporate buyer of pharmaceutical and healthcarerelated media, and offers the only buying service that encompasses all categories of media related to professional and directtopatient audiences. Compas’ strong relationships with its supplierpartners, combined with its “Leveraged Volume Buying” business model, allows Compas to purchase media at rates unachievable by any other buyer. These savings are, in turn, shared with Compas clients via Compas’ unique “ShareintheSavings” business philosophy. Donahoe Purohit Miller, Inc. 111 S. Wacker Dr. Ste. 4700 Chicago, IL 60606 Phone: 3123418100 www.donahoepurohitmiller.com DPM: Delivering a Higher Standard of Care DPM is a midsized independent agency organized in three fullservice divisions: . DPM Advertising offers strategically creative, brandbuilding advertising and education. . CPE Communications offers accredited physician and patient education. . Fact Flow Research offers qualitative and quantitative market research. DPM’s structure allows these divisions to work together seamlessly, with one main point of contact for the client and complete integration with regards to strategy and tactics. Each division is also capable of working independently to provide clients with more targeted support when necessary. FlashPoint Medica Division of Omnicom, Diversified Agency Services 158 W. 29th St. New York, NY 10001 Phone: 2128949753 www.flashpointmedica.com The Power of the Unexpected Flashpoint Medica, a fullservice, professional agency focuses on the “flashpoint” — the defining moments of a brand ranging from branding, positioning, to creative concept and innovative execution to ignite growth. Our approach to identifying these flashpoints begins with our discipline fivestep SPARK process, where we “Size up the market”, “Pinpoint the Positioning”, “Activate through Creative” “Refine through research” and “Keep tabs” to ensure it’s working and delivering on the ROI. 0308 PVV PVMP Layout FINAL 3/18/08 4:26 PM Page 34 Goble & Associates Healthcare Communications One E Wacker Dr. Ste. 3200 Chicago, IL 60601 Phone: 3128031900 www.gobleassoc.com Creating Smiles is WhatWe Do As a fullservice communications agency, G&A specializes in healthcare communications, providing strategic expertise and support across the entire spectrum of our clients’ communication needs. The agency currently employs over 70 seniorlevel professionals in specialties ranging from account service, creative, and interactive, to strategic planning. G&A is entering its 26th year in business in 2008. For more information, please visit www.gobleassoc.com. HealthEd Encore HealthEd Group 100 Walnut Ave. Clark, NJ 07066 Phone: 7325872500 www.HealthedEncore.com A new company. A shared passion. HealthEd Encore supports the individual needs of patients, their families, and the treatment teams who care for them. The agency specializes in developing bestinclass educational marketing solutions for its clients that motivate patients to change how they think and act, helping to deliver better outcomes. HealthEd Encore offers a fullrange of services, including consumer/patient product education, Web site development, treatment adherence programs and provider/patient dialogue support. Similar to sister agency HealthEd, the new agency has an entrepreneurial, collaborative `small company culture,’ with crossfunctional teams dedicated to delivering exceptional service. MediciGlobal Please visit our offices in the U.S, or Europe: US: Philadelphia, PA Phone: +14846746801 UK: Hammersmith, London Phone: +44 (0)20 8834 1036 wwwMediciGlobal.com The Best in Patient Recruitment and Retention Programs For two decades, you’ve known us as MediciGroup. In that time we have evolved into a company which spans the globe. With the continued trust of our clients and growing clientele we are now MediciGlobal, a new name to reflect our global heritage. MediciGlobal is a recognized leader in achieving results and shortening timelines for patient recruitment and retention in clinical trials. Services: phone and web study subject prescreening by ProtoCall^TM inhouse call center, awardwinning creative design, study site support for follow up on patient referrals, SMART realtime metrics for precise recruitment and retention management on a global scale. Palio an inVentiv Health Company 260 Broadway Saratoga Springs, NY 12866 Phone: 5185848924 www.palio.com Never be forgotten SM Hey, you’re actually reading this! Whew, okay, at Palio we think… nah, too corporate. How’s this: At Palio, we believe Great Work is best created when we partner with clients who truly value our input, who understand the risk of invisible advertising and have a deep abiding respect for the power of a wellcrafted idea. In return, we’ll consistently deliver incomparable work that changes the lives of those it touches. That’s how we build brands that will Never be forgotten SM . Intrigued? Give our president, Mike Myers, a call. (And be sure to mention that you read the body copy.) SK&A Information Services Inc. 2601 Main St. Ste. 650 Irvine, CA 92614 Phone: 8007525478 www.skainfo.com Quality Data for Sales and Marketing SK&A Information Services is a leading provider of healthcare information and databases. We research and maintain contact and profiling data for more than 2 million healthcare providers, including 830,000 prescribers. Our information supports client initiatives for: continuing medical education, recruiting, direct marketing, pharmaceuticals, medical devices, managed healthcare and publishing. SK&A’s proprietary databases are telephoneverified twice per year from our headquarters in Irvine, CA. SK&A enables multichannel marketing and sets the standard for data quality and reliability. Showcase 35 VIEW on Advertising Ma r ch 20 08 Roska Healthcare Advertising 211B Progress Dr. Montgomeryville, PA 18936 Phone: 2156999200 www.roskahealthcare.com Engaging best prospects. Generating brand loyalty. Roska Healthcare Advertising is a recognized leader in targeted marketing solutions. By combining the key elements of disease awareness, brand advertising and relationship marketing, our communications engage healthcare professionals and consumers alike with our clients’ brands, moving them beyond awareness — to generate acceptance and action. This process helps drive NRxs, build longterm loyalty and maximize the effectiveness of each client’s marketing mix. Services include strategic planning, creative, production, interactive/web technology, database marketing and media. Roska Healthcare has earned industrywide acclaim as the ideal partner for forwardthinking pharmaceutical marketers. 0308 PVV PVMP Layout FINAL 3/18/08 4:26 PM Page 35 Showcase Sudler & Hennessey WPP Group plc 230 Park Ave. S. New York, NY 10003 Phone: 2126144100 www.sudler.com Find More Inside Your Brand. Looking to find more inside your brand? Energize your brand effectively by fueling it with informed market, disease state, and emotional insights. Connect with your audiences in the places they go, with a brand that resonates, and in the voices they want to hear, so your connections are clearer, more impactful, more cohesive, and more moving. Accelerate your performance through tactical integration across audiences, through multiple channels, across borders, and over time. We can help build your brand before it’s even born, give it more muscle if it is waning, create a monster brand out of it, keep it riding on the crest of the wave, help it connect with all targets, and extend its lifecycle beyond the expected. In short, we help find more inside your brand. TNS Healthcare TNS 100 Park Ave. 4th Fl. New York, NY 10017 Phone: 2129916176 www.tnsglobal.com/healthcare MessageEval^TM: Message Research as Big asYour Imagination TNS Healthcare’s MessageEval ranks and sorts up to 200 message elements—so you never lose a good idea because of limited research capacity. MessageEval tests messages in bundles, just as people experience them in the real world. Provides multimedia capabilities to measure text, graphics and sound. Lets every respondent assess every option. Uses small samples for optimum speed and economy. And provides predictive insights and competitive comparisons. Plus, we can conduct MessageEval around the globe in each respondent’s native language—letting you select the best global vs. local strategies. To learn more, contact Wes Michael at 4105590291 or [email protected]. Topin & Associates Inc. 205 N. Michigan Ave. Ste. 2315 Chicago, IL 60601 Phone: 3126450100 www.topin.com We Deliver Impact The definition of impact goes beyond what services are offered or what capabilities we have. To us, delivering impact means delivering ideas that grow our clients’ brands, their businesses, and their customerbase. Basically, ideas that get business results. We understand that marketing communication is about much more than brand awareness or ad recall. It’s about getting the most from a brand in its market. It’s about impact. And, delivering impact for our clients’ successes has kept us ranked consistently in the top 50 U.S. healthcare agencies. Call Al Topin to learn more about how we can deliver impact for your brands. Vox Medica, Inc. The Curtis Center, Suite 250S Independence Sq. W. Philadelphia, PA 19106 Phone: 2152388500 www.voxmedica.com Clear Thinking to Complex Problems Vox Medica is one of the largest independent healthcare marketing communications companies in the country. Headquartered in Philadelphia, the company includes: Marketing Communications, Public Relations, Training and Development, and Strategic Solutions group. In addition, the Institute for Continuing Healthcare Education is an independent entity that offers accredited education. Vox Medica provides clients with everything from strategic thinking, tactical execution, brand strategy, advertising, and promotion, to public relations, public affairs, training programs, and professional education. No matter what role the company is asked to play, Vox Medica always strives to bring clear thinking to complex problems. Wishbone/ITP, Inc. 245 Fifth Ave. 12th Fl. New York, NY 10016 Phone: 6464869700 www.wishboneitp.com Strategy, Creative and Service… Who SaysYou Can’t Have it All? Wishbone is a fullservice, pharmaceutical advertising agency that delivers GREAT strategy, creative, and service. Our nonbureaucratic structure allows senior people to work directly on our clients business. There is no bait and switch. Having senior people work the business means greater efficiency…and better results. Clients have embracedThe Wishbone Discovery Process TM as a powerful way to gain insights into the fundamentals of market dynamics, strategic planning, positioning, branding/creative, resource allocation, tactics, and ROIs. Wishbone also offers clients the benefit of an inhouse multimedia editing and production facility. Having this capability inhouse allows us to maximize both quality and value for our clients. 36 Ma r ch 20 08 VIEW on Advertising 0308 PVV PVMP Layout FINAL 3/18/08 4:26 PM Page 36 37 VIEW on Advertising Ma r ch 20 08 Advertising Featured Suppliers AbelsonTaylor Inc. 33 W. Monroe St., Suite 600 Chicago, IL 60603 Phone: 3128945500 Fax: 3128945505 www.abelsontaylor.com More than 350 employees and 8 billion dollars worth of brands makes AbelsonTaylor the largest independently owned medical advertising agency in the world. Our unsurpassed branding success encompasses the pharma, biotech, and oncology markets, with recent endeavors in DTC communications. Altum Part of CommonHealth 444 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733524100 Fax: 9733521130 www.commonhealth.com/altum Altum, part of CommonHealth, is a freestanding, fullservice professional healthcare advertising & promotion company focused on global specialty markets & biotechnology. Our indepth expertise provides transformational insights that turn science and technology into breakthrough brand communications. ANATSTAT Health Education 70 Church St. Suite 306 Flemington, NJ 08822 Phone: 9087824921 Fax: 9087827158 www.anatstat.com [email protected] Anatstat Health Education provides innovative, custom designed, interactive teaching tools that build brand equity at the point of care. Our repdelivered tools increase sales rep access, facilitate the physicianpatient discussion, and increase brand awareness. Carbon Part of CommonHealth 420 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733523500 Fax: 9733521260 www.commonhealth.com/carbon Carbon, part of CommonHealth, is a professional advertising and marketing communications agency serving the specific needs of emerging companies and specialty divisions within large pharma organizations. We generate resultsdriven strategies for highscience brands and emerging companies. CommonHealth A subsidiary of WPP Group Plc. 400 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521000 Fax: 9733521500 www.commonhealth.com CommonHealth’s model of surrounding a brand with channel expertise supports our clients’ efforts to break through the crowded marketplace with innovative, winning solutions. We’re organized this way to help our clients thrive, so their brands can outperform competitors in the new healthcare arena. Communications Media Inc. 2200 Renaissance Blvd. Suite 160 King of Prussia, PA 19406 Phone: 4843220880 Fax: 4843220881 www.cmimedia.com [email protected] Communications Media, Inc. (CMI) is an advertising media and promotion planning organization focused on the pharmaceutical and healthcare industry. CMI develops, implements, and valuates nonpersonal professional and directtopatient media strategies— including interactive—maximizing ROI. Compas Inc. 4300 Haddonfield Rd. Ste. 200 Pennsauken, NJ 08109 Phone: 8566678577 Fax: 8566676112 www.compasonline.com [email protected] Compas, Inc. is the largest corporate buyer of pharmaceutical and healthcare related media, and offers the only buying service that encompasses all categories of media related to professional and directtopatient audiences. Conectics Part of CommonHealth 426 and 442 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521700 Fax: 9733521230 www.commonhealth.com/conectics Conectics, part of CommonHealth, is one of the largest media agencies in the healthcare industry. It’s all about connections. Does the message connect with the right target audience? We show our clients how to maximize the message and minimize the cost of traditional and new media placement. Donahoe Purohit Miller, Inc. 111 S. Wacker Dr. Ste. 4700 Chicago, IL 60606 Phone: 3123418100 Fax: 3123418119 www.donahoepurohitmiller.com [email protected] DPM has three full service divisions offering strategically creative advertising, market research and education. DPM’s structure allows these divisions to work together seamlessly, or independently to provide clients with total campaign integration or targeted support. EvoLogue Part of CommonHealth Consumer Group 424 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733522300 Fax: 9733521270 www.commonhealth.com/evologue EvoLogue, part of CommonHealth, is a fullservice consumer marketing agency. By observing and analyzing the inoffice dialogue between patients and HCPs, we make it our mission to evolve that discourse toward a more unified goal of optimized outcomes. FlashPoint Medica Division of Omnicom, Diversified Agency Services 158 W. 29th St. NewYork, NY 10001 Phone: 2128949753 Fax: 2128949751 www.flashpointmedica.com [email protected] Flashpoint Medica, a fullservice, professional agency in the Omnicom network, focuses on the “flashpoint” — the defining moments of a brand ranging from branding, positioning, to creative concept and execution to ignite growth. Goble & Associates Healthcare Communications One E Wacker Dr. Ste. 3200 Chicago, IL 60601 Phone: 3128031900 Fax: 3128031999 www.gobleassoc.com [email protected] As a fullservice communications agency, G & A specializes in healthcare communications, providing strategic expertise and support across the entire spectrum of our clients’ communication needs. HealthEd Encore HealthEd Group 100 Walnut Ave. Clark, NJ 07066 Phone: 7325872500 Fax: 7325872600 www.HealthedEncore.com [email protected] HealthEd Encore specializes in developing bestinclass educational marketing solutions that motivate patients to change how they think and act. The agency offers a fullrange of services, including patient education, Web site development, adherence programs and provider/patient dialogue support. MediciGlobal 1014 W. 9th Ave. King of Prussia, PA 19406 Phone: 4846746801 Fax: 4846746356 www.MediciGlobal.com [email protected] MediciGlobal is a full service clinical trials marketing company with offices in the US and Europe. It is a recognized leader in achieving results and shortening timelines for patient recruitment and retention to minimize financial risk and maximize results for successful clinical trial completion. OPUS Health A division of CegedimDendrite 1324 Motor Pkwy. Ste. 105 Hauppauge, NY 11749 Phone: 8003644767 Fax: 6317610442 www.opushealth.com [email protected] OPUS Health has been providing innovative copay assistance, rebate, patient persistence and sample replacement programs for over 10 years. Our clients know from experience that Opus Health programs can provide an excellent ROI as part of a well conceived marketing strategy. 0308 PVV PVMP Layout FINAL 3/18/08 4:27 PM Page 37 ORION Marketing Group, Inc. 12000 Network Blvd. 105A San Antonio,TX 78249 Phone: 2106944114 www.orionmkt.com [email protected] ORION Marketing Group, Inc. is a leading provider of custom CRM and frontline sales solutions. We have adopted a multichannel approach to provide sales organizations with the support necessary to maximize each physician detail. Palio an inVentiv Health Company 260 Broadway Saratoga Springs, NY 12866 Phone: 5185848924 Fax: 5185831560 www.palio.com [email protected] Palio is a fullspectrum ad agency with a gift for building brands that will Never be forgotten SM . Could your brand use a touch of immortality? Call our president, Mike Myers. An avid runner, he’s totally into life extension. PharmaKinnex Inc. 330 Milltown Rd. E. Brunswick, NJ 08816 Phone: 7326134422 Toll Free: 8774Kinnex Fax: 7326134411 www.pharmakinnex.com [email protected] PharmaKinnex is a direct marketing company providing tactical services in the execution of targeted, multichannel messaging programs. Our custom telemarketing programs (RxReachsm) extend the voice of your brand reaching the right audiences, with the right message through the right channels. Qi Part of CommonHealth 430 Interpace Pkwy. Parsippany, NJ 07054 Phone: 9733521400 Fax: 9733521210 www.commonhealth.com/qi Qi, part of CommonHealth, is a fullservice digital healthcare and technology agency that provides researchdriven insights, strategic planning, and tactical solutions. We help our clients drive brand performance through electronic media, including Web, CDROM, kiosks, DVDs, and custom applications. Richardson 1818 Market St. Ste. 2800 Philadelphia, PA 19103 Phone: 2159409255 Fax: 2159401086 www.richardson.com Richardson is a global sales training company. Our sales, service, and sales management curriculum provides an endtoend solution in which we diagnose needs, train in the classroom and online using highly customized solutions, and reinforce skills to ensure behavioral change. Roska Healthcare Advertising 211B Progress Dr. Montgomeryville, PA 18936 Phone: 2156999200 Fax: 2156999240 www.roskahealthcare.com [email protected] A leader in targeted patient and physician marketing, Roska Healthcare Advertising has worked with 55+ brands in 25 categories over 18 years. The agency has pioneered a hybrid targeted marketing model that truly engages best prospects with our clients’ brands. SK&A Information Services Inc. 2601 Main St. Ste. 650 Irvine, CA 92614 Phone: 8007525478 Fax: 9494769131 www.skainfo.com [email protected] SK&A is a leading provider of healthcare information. We research and maintain contact and profiling data for over 2 million providers, including 830,000 prescribers. Our solutions support client initiatives for pharmaceutical and medical device marketing, publishing, recruiting, CME and more. Sudler & Hennessey WPP Group plc 230 Park Ave. S. NewYork, NY 10003 Phone: 2126144100 www.sudler.com [email protected] S&H is the world’s largest, most strategically connected, creatively recognized healthcare communications network, covering more than 95% of the global healthcare marke. We have a stellar 65year record of accelerating the performance of brands that move markets locally, regionally and globally. TNS Healthcare TNS 100 Park Ave. 4th Fl. NewYork, NY 10017 Phone: 2129916176 www.tnsglobal.com/healthcare [email protected] TNS Healthcare provides global market research insight and consulting through offices in 70 countries. Services support product development and launch; positioning/segmentation; message development; and brand, treatment and salesforce optimization. Topin & Associates Inc. 205 N. Michigan Ave. Ste. 2315 Chicago, IL 60601 Phone: 3126450100 Fax: 3126450120 www.topin.com [email protected] Topin & Associates is an independent healthcare communications agency that delivers impact. Our goal is to develop strategic, creative communications programs that deliver impactful business results because, quite frankly, that’s our clients’ goal. Vox Medica, Inc. The Curtis Center, Suite 250S Independence Sq. W. Philadelphia, PA 19106 Phone: 2152388500 Fax: 2152380881 www.voxmedica.com [email protected] Vox Medica is one of the largest independent healthcare communications companies in the US. With five operating units, each focused on a unique communication channel: Marketing Communications, PR, Strategic Solutions, Training, and Medical Education. Wishbone/ITP, Inc. 245 Fifth Ave. 12th Fl. NewYork, NY 10016 Phone: 6464869700 Fax: 2122130659 www.wishboneitp.com [email protected] Wishbone is a fullservice, pharmaceutical advertising agency that delivers GREAT strategy, creative, and service. Our nonbureaucratic structure allows senior people to work directly on our clients business. There is no bait and switch. Having senior people work the business means greater efficiency and better results. Advertising Featured Suppliers 38 Ma r ch 20 08 VIEW on Advertising 0308 PVV PVMP Layout FINAL 3/18/08 4:27 PM Page 38
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