Provided By:
Jamie Eisinger Burgess, Vice President, Marketing, BrightInsight

The Critical Partnership between Commercial and R&D

Experts agree there are five key steps to developing strong alignment between Commercial and R&D execs to ensure an organization’s success with digital innovation.

STEP ONE: Have a strong business case for pursuing digital and define success up front

STEP TWO: Take an Enterprise-wide Approach

STEP THREE: Understand the Impact of Regulatory Requirements

STEP FOUR: Take a Strategic Approach with IT and Third-party Vendors

STEP FIVE: Measure Success and Celebrate Victories as You Go

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